Nowadays, is not enough to have a good product if it is not supported by a coherent communication strategy and an effective service. Today the consumer no longer buys a product because of its quality but because he share the systemof values that the company is communicating.
The aim of
Strategic design is the planning and the coordination of this set of aspects that is called "product-service-system".
“In silvam non ligna feras insanius. (Don't be so fool to bring wood in a forest.)”Quinto Orazio Flacco
